Do what you like & do it honestly.

I'm Alexander Radsby, a Stockholm-based multi-diciplinary designer & photographer from Sweden.

With more than 15+ years of experience I've had the opportunity to help create & design campaigns, mobile apps & design systems for multiple major brands and start-ups.

Graduated with a university degree in development, accessibility & usability in 2008. Spent the better part of a decade working as a designer, developer & photographer. With experience across multiple mediums and with a strong technical foundation, I bring a well balanced perspective to my work.

I enjoy a good cup of coffee, watching movies & shows. I love spending time with my fiancé, photographing places & people and I would happily get paid in vintage guitars.

Futhermore, I paint concept art & write music on the weekends and I would never say no to a full day of Dungeons & Dragons.

I've worn many hats throughout my career and staying humble, working together and having no prestigé is important to me.

I believe in honesty, respect, love & positivity for everything from work to everyday life.


2022 — Current
Design Lead
Sitoo, Stockholm

2019 - 2021
Product Designer
Sitoo, Stockholm

Senior Product Designer
Hedvig, Stockholm

Product Designer
Springworks, Stockholm

Art Director, Designer, Photographer
Perfect Fools, Stockholm

Design Intern
Perfect Fools, Stockholm

Awards & Recognition

2018 — Webby - Integrated Mobile Experience, Nomination
2018 — Guldnyckeln, Silver
2017 — The Lovie Awards, Gold
2017 — The Lovie Awards, People's Lovie Award
2016 — Webby Award, Winner
2016 — Guldägget, Winner
2015 — The FWA, Mobile Site of The Day
2012 — One Show - Interactive Advertising, Gold
2012 — One Show - Spatial Design / Indoor Spaces, Silver
2011 — Eurobeat - Design, Silver
2011 — Eurobeat - Interactive, Silver
2011 — Eurobeat - Promo & Activation, Silver
2011 — Cannes Lions Festival of Creativity - Design, Silver
2011 — Cannes Lions Festival of Creativity - Cyber, Promo
2011 — Cannes Lions Festival of Creativity - Promo, Silver
2011 — FWAPhoto, One Photo A Day Award


Special Thanks
Alexandra Eriksson & Luna, Christoffer Radsby, Mother, Father, Siblings, Sisters-in-law, Brothers-in-law

Thank you for inspiring, believing, trusting, helping, pushing, critiquing, laughing & working with me.
James Widegren, Tony Högqvist, Jens Karlsson, Fredrik Heghammar, Fredrik Stutterheim, Vinh Kha, Christian Mezöfi, Mattias Mattisson, Karl Nord, Patrick Sundqvist, Tony Sajdak, Björn Kummeneje, Niklas Karlsson, John Wolst, Klas Lusth, Patrick Garner, Amit Raab, Melissa Nilsson, Stefan Lagergren, Kim Korte, Mikael Palm, Ann Ystén, Carl Berglind, Hannah Bradford, Josefine Enelid Roos, Madeleine Modig, Anna Lindequist, Rasmus Bjurström, Åsa Maria Clementson, Paula Krueger, Oscar Asmoarp, Christian Johansson, Martin Samuelsson, Daniel Lunde, Philip Arvidsson, Patrick Dry, Erik Nilsson, Erik Wikholm, Martin Hammarberg, Arno Selvini, Tim Sajdak, Michael Aneto, Mark Chalmers, James Goode, Simone Magurno, Magnus Lindblom, Hampus Olsson, Markus Gustafsson, Johan Benjaminsson, Therese Larsson, Simon Kjellberg, Ida Franceen, Alexander Koste, Erik Ramberg, Joel Helin, Petter Silfver, Sophia Skinbjerg, Nicklas Fernström, Anna Beijer, Tom Spence, Richard Wålander, Simon Kotlinski, Fredrik Åkerlind, Zak Kjellin, Alexander Segerby, Lucas Carlsén, Tomas Nelander, Sara Marsenic´, Margnus Berg, Sam Pettersson, Margarita Kradjian, Mathias Wellström, Katarina Fegraeus, Bruno Leo Ribeiro, Johan Leitet, Mathias Billmark, Emil Eifrem, Johan Green, Michael Meurlinger, Jens Levin, Oleksandr Grinchenko, Olle Harju, Jörgen Andersson, Justin Maller, Peter Harrison, Mike Harrison, Niklas Lundberg, Ravi Vasavan, Perttu Murtu, Pawel Nolbert, Peter Jaworowski, Nelson Balaban, Karan Singh, Jonathan Wong, Kervin Brisseaux, Erik Finsrud, Chris Haines, Craig Shields, Heiko Klug, James Wignall, Jonathan Foerster, Laura Burk, Max Spencer, Rik Oostenbroek, Sefan Lucut, Phil Dunne, Nicolas Monin-Baroille, Jeremy Estrellado.


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Made in Sweden.
🅒 2022, All Rights Reserved

Made in Sweden.
🅒 2022, All Rights Reserved